A recent report issued by the New York Times weighs in explaining why numbers and formulas are unlikely to help forge the perfect couple.
Hang on a minute, wasn't online dating designed to reduce the complexities of finding a partner in the first place?
Our writers explore and prepare you for the thoughts and feelings we all experience on our dating journey to keep things fun and interesting.
Check out some of our favourites: Online dating advice: Kate Taylor - Seven Steps To The Perfect First Email Mind, body and soul: Lara Loveless - 5 Ways To Improve Your Dating Success Without Actually Dating Insights into the dating world: Laura Yates - Eliminating Game Playing In Dating Exciting and interesting date ideas: Seb Goshawk - Our Top Free Dating Ideas In London Keep up to date with all the latest articles over at the Match dating blog and make sure you’re as ready to start meeting new people!
You get access to thousands of profiles of your choice without registration and just in case you want contact somebody, just sign up in 3 easy steps free of charge. We have compiled a detailed questionnaire which incorporates your search criteria and your personal characteristics (these are not obligatory but offer additional match criteria for members).
New members are joining as you read this, guys and girls who are looking for someone like you! The more details you provide the more accurate your matches will be.
Midsummer's Eve is the UK's first and oldest free dating site.
Unlike other so called "free" sites you can be guaranteed that at no stage will you be asked to pay for any of our services.
With thousands of marriages, dozens of babies born, hundreds and hundreds of new lasting friendships formed, we're your number one choice for finding friendship and love online.
A little history: we started in August 1999 as a free online dating site.
The site grew exponentially, with fantastic reviews in the Daily Mail, Mirror, Guardian, Cosmopolitan, Computer Weekly and many other publications.
We were nominated as Steve Wright's Web Site of the Day (BBC Radio 2) and a year later we got the accolade again!